Consulting🧠

Essence Girl United launched its first virtual summit and wanted to build a campaign that would reach Gen-Z and Black folx. I helped lead this project and with a team, we edited email and Instagram copies as well as provided feedback on drafted content.

*These graphics are NOT mine. I contributed to the copy.

The Digital Footprint LLC

TDF is a Black-Owned Millenial lead creative agency that produces innovative content, strategy, and visuals for brands. TDF has won several awards and most recently was featured on Beyonce's Black Parade. As a Content Strategist Intern with TDF, my responsibilities included creating digital campaigns, producing graphics, brand auditing, and creating custom content for clients

Notable clients: Because of Them We Can, Men Thrive, Culture Tags, and TDF.

Extra Mumbo is a DC-based media brand dedicated to highlighting the voice and culture of our beloved "chocolate city," Washington DC. I was contracted to strategize their Instagram page to reflect the city's value and attract a young audience. I used elements unique to the city to anchor my vision for the page and drive the creative direction of the potential post.

Extra Mumbo Legend

This page's strategy is based off of the DC metro map. If you notice, each color represents a content pillar the audience should expect as they follow the page. The colors are primary colors similar to the metro lines we see in DC.

DC Statehood

I created this post with the intention to be shared and educate dc natives and transplant about the pro and cons of statehood. It is a hot topic for the city and easily can become a trending post.