WHAT YOU DON'T SEE ON THE GRID 

Carmen J. Carroll is a DC-bred creative strategist, storyteller, and Fulbright Scholar named one of MeFeater x Baddies in Tech’s Top 100 Women to Watch—a nationally ranked list recognizing the next generation of innovators across culture and tech.

 

As the Founder & CEO of Good Works, Carmen helps some of Gen Z’s favorite brands turn content into connection—building strategies, stories, and digital campaigns that move people and mean something. But her path didn’t start in a boardroom.

 

A first-generation graduate of Washington & Jefferson College, Carmen made history as the school’s first Black woman Student Body President. She went on to study and serve internationally, exploring Afro-Latinidad and anti-Blackness during her Fulbright grant in Ecuador and producing storytelling projects across Kenya.

 

Through Good Works, Carmen has led strategies behind sold-out stadium events—like Broccoli City Festival’s 50,000-person weekend at Audi Field—as well as culture-forward brand moments like STRIPT’s biggest collection drops to date. She’s also helped artists like Jamal Moore sell out headline shows, proving that storytelling and strategy can move both culture and people.

 

When she’s not working, you can usually find Carmen with her nieces and nephews, making photo albums by hand, deep in a Pinterest scroll, or at a Pilates class. Creativity isn’t just part of her job—it’s how she lives.

 

Notable clients & collaborations: Coachtopia, Nike, STRIPT, Broccoli City Festival, United Negro College Fund (UNCF)